From Nerves to Confidence: How EICC’s Sales Team Transformed Their Public Speaking Skills
Award-winning conference centre boosts confidence, capability and performance through tailored presentation skills training
Client: Edinburgh International Conference Centre (EICC)
Industry: Events & Hospitality
Key result: increased confidence, successful presentation at international conference, 100% positive team feedback
The Challenge: A Growing Need for Confident Communication
As Head of Association Sales at the EICC, Gayle McGuinn understands the importance of confident communication. Though the team was performing well, she recognised that stronger public speaking skills could elevate client engagement, team confidence and industry presence. Enhancing and strengthening the team’s ability would have a tangible benefit to promoting the conference venue both at home and internationally.
“I personally lacked confidence in public speaking, and I knew the team would benefit too—as our roles increasingly required us to present with impact”
The Solution: Engaging, Tailored Presentation Skills Training
After interviewing multiple trainers, Gayle chose Mel Sherwood for her engaging approach, acknowledged expertise, and tailored delivery that would take into account the varying levels of experience of the team and the nature of presentations they were expected to deliver.
The 2-day programme started with an interactive group session as Mel introduced the fundamentals of public speaking in a safe, relaxed environment. Even those who were initially apprehensive felt encouraged to participate. Day 2 featured smaller group practice sessions as everyone put their learning into constructive use, each delivering a short 5 minute presentation with constructive peer feedback led by Mel.
Gayle then had some follow-up 1:1 coaching to prepare for that all-important high-profile conference.
“Mel immediately understood our goals and created a space where everyone - from junior team members to senior staff - felt safe to grow and develop”
The Results: Confidence, Capability, and Career Momentum
The outcome has been an immediate and meaningful boost to the team’s confidence and effectiveness.
Gayle delivered a successful talk at an international conference - something she once found daunting
Team members left feeling energised, capable and inspired
Feedback highlighted a lasting impact on improved confidence and job satisfaction
“My overall experience was excellent. I wouldn’t hesitate to recommend Mel—and I look forward to working with her again”
Conclusion: A Partnership for Continued Growth
Mel’s training didn’t just build presentation skills - it unlocked confidence, motivation, and professional development across the EICC sales team.
“Mel has infectious energy matched by incredible knowledge and fantastic coaching skills.””
“Thank you Mel for all the tips and encouragement!”
“Practice, filming and feedback - although it sounded scary - was the best way to learn.”
“Mel made you feel like you were meant to be there”
“Mel, thank you for your exceptional training and support. You’ve not only helped me build the confidence to speak with impact but also inspired our entire team to embrace public speaking with a newfound sense of capability. Everyone walked away with new, valuable skills - and now, I actually look forward to public speaking!”
Want to empower your team to speak with more confidence & impact?
Contact Mel Sherwood today to explore a tailored programme for your organisation!