The RED Effect®

How to show up at your best in the moments that matter


Most personal development advice tells you to just be yourself.

The RED Effect® offers a different approach. Through a practical three-step process – Reflect, Explore, Decide – Mel Sherwood helps you become more intentional about who you are, how you show up and the impact you have.

Whether you’re navigating conversations, presentations, relationships or decisions, discover how to make more conscious, authentic choices and show up at your best when it matters most.

 
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“This book brings together practical wisdom, self-awareness and intentional action in a way that is both engaging and genuinely useful.”
— Prof. Paul McGee, Creator of The SUMO Method
“Its structure is refreshingly simple without being simplistic. Having three chosen words transforms how you prepare and show up when it matters most. Warm and quietly powerful, this is a book you’ll return to again and again.”
— Lou Kiddier, COO, Always Be Content

The Authority Guide to Pitching Your Business

How to make an impact and be remembered...in under a minute!

Create success and secure more business with a powerful pitch that really packs a punch.

Avoid all the common pitfalls and learn how to boldly and succinctly explain what you do in less than 60 seconds.

In this fast, focused Authority Guide Mel Sherwood shares her expert knowledge to give you the skills you need to prepare and deliver a professional pitch with authority, confidence and passion.

 
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“The art of delivering the perfect pitch is fundamental to business success. Having the ability to articulate a clear and concise message about your business and the potential solution you present will help you unlock the full potential of your business. Mel’s book is a fantastic guide that will help you produce and deliver that “perfect pitch” at every key stage of your business growth journey.”
— Gordon Merrylees; Head of Entrepreneurship, Royal Bank of Scotland, NatWest & Ulster Bank

Global Voices Shaping the Future

Expert Insights into Leadership, Teams, and Future Readiness

Global Voices Shaping the Future brings together 31 international experts sharing practical insights on leadership, team building and future readiness.

Drawing on real-world experience across cultures and industries, the book explores how leaders can navigate complexity, strengthen collaboration and prepare for what lies ahead.

Mel Sherwood is a contributing author, sharing her expertise in a chapter exploring how leaders can communicate with greater authority, influence and impact in today’s rapidly changing world.

 
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“A refreshing and energising read. This book cuts through the noise with real-world leadership insights that actually land. Diverse voices, practical ideas and zero fluff.”
— Julian England, Amazon reviewer
“This is an easy read for busy leaders with the option to dive deeper on what’s important. This book is packed with useful and digestible insights from trusted sources. Lots of clear thinking and sharing best practice.
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— Stephen B. Amazon Reviewer

RECOMMENDED READING

I’m often asked about other great books which support the material in my courses. Watch this space — I’ll be adding links to my favourite books and recommended resources soon

Call Mel on : +44(0)7919 982 999