Unlocking Confident Client Communication
Turning Expertise into Engaging Presentations
Client: Form Design Consultants
Industry: Interior Design and Construction
Key result: A positive return on investment, with growing confidence translating into stronger powers of persuasion, improved conversion rates, enhanced credibility and a more positive working environment
The Challenge: communicating technical expertise with conviction & clarity
Form DC is an established workplace consultancy helping organisations across the UK create human-centred environments that support people and performance. While the design team had deep expertise, not everyone felt equally confident presenting that expertise to clients and potential clients.
With designers regularly presenting to a wide range of audiences, Form DC identified a requirement to strengthen presentation confidence and maximise engagement across the team, regardless of individual experience levels.
“I thought Mel was very engaging and approachable.
She was very friendly and her sessions felt relatively relaxed and unpressurised which I think really helped.
She was also good at putting us at ease on the presentation day.”
The Solution: Practical, Engaging Presentation Skills Training
After speaking with several providers, Form DC chose Mel Sherwood for her personal, energetic approach and her ability to quickly understand both the people and the business.
Mel delivered a tailored programme for 14 designers, combining a full day of presentation theory with a highly practical half-day session. Participants presented to peers, received constructive feedback and were filmed delivering their presentations: a powerful tool for building awareness and confidence.
Throughout, Mel created a relaxed, supportive environment that helped even nervous presenters feel at ease, while still challenging experienced speakers to raise their game.
The Results: Greater Confidence, Stronger Engagement and Lasting Impact
The impact was felt immediately. Designers who previously lacked confidence gained practical tools they could apply straight away, while more experienced presenters developed new techniques to engage different audiences better.
The training shifted how presentations are approached within the studio: preparation is more intentional, content is more visual and presentations are now more carefully considered despite the fast-paced nature of the business.
From a commercial perspective, the return on investment is clear. Stronger communication has contributed to increased powers of persuasion, improved conversion rates, enhanced credibility and a more positive working environment.
“Mel was amazing, fun, full of enthusiasm and energy which was good given she had a bunch of nervous designers in front of her.
Very engaging.”
Conclusion: A Lasting Partnership Built on Energy and Insight
Mel’s combination of energy, insight and tailored feedback made the training both effective and enjoyable, described by Form DC as “probably our most enjoyable training session to date.”
The skills gained continue to shape how the team presents their work, creating lasting value for both individuals and the organisation, with strong potential for future collaboration as the business grows.
“I feel confident that through practice I can continue to improve.”
“The training was great, all clear on what needs to be improved from the feedback on the day.”
Want to empower your team to convey technical information with impact, clarity and conviction?
Contact Mel Sherwood today to explore a tailored programme for your organisation!