Pitch-Perfect: Helping Founders Shine on Stage
How Geovation Scotland equips tech entrepreneurs with public speaking skills for growth, investment, and impact
Client: Geovation Scotland
Industry: Entrepreneurial Support & Tech Innovation
Key result: Enhanced confidence, better pitches and consistently positive Showcase feedback
The Challenge: From Innovation to Articulation
While the startups in Geovation’s accelerator programme brim with innovation, many founders lack experience in public speaking and pitching - skills crucial for communicating their value to investors, partners and the public. Programme Delivery Lead Jess Moncur and her team sought an expert who could equip these early-stage entrepreneurs with the confidence and tools to present their businesses clearly and compellingly.
“Our companies are all at early stages and have very little experience. They require these skills for their startup growth and progression.”
The Solution: Expert Coaching and Personalised Support
Jess found Mel via her professional network and discovered she quickly stood out for her relevant experience, practical approach and warm yet impactful coaching style.
Mel has worked with four consecutive cohorts of founders at Geovation Scotland in recent years and plans are underway to incorporate her training for the coming year. Her programme includes:
An introductory session during summer onboarding
A half-day group workshop in autumn, focused on pitching and presentation skills
1:1 coaching sessions tailored to each founder ahead of the programme’s annual Showcase Event in the spring
Whether working with four or eight companies (of 1–2 founders per company), Mel consistently delivers value by combining interactive group learning with personalised coaching to maximise each founder’s development.
“Mel is knowledgeable, organised, efficient and helpful - a pleasure to work with”
The Results: Confidence on Stage, Credibility in the Room
Mel’s training has had a transformative impact on the Geovation community:
Founders report increased confidence in public speaking and feel better equipped to present and connect with audiences
1:1 sessions have helped them overcome specific individual challenges and refine their delivery
The quality of pitches at the annual Showcase Event has consistently impressed attendees, contributing to strong public and investor engagement
“We’ve always received glowing feedback from the founders who worked with Mel”
Conclusion: A Trusted Partner in Startup Growth
Mel’s ongoing collaboration with Geovation Scotland has helped strengthen the entrepreneurial ecosystem by giving founders the tools and the confidence to shine. Her ability to foster growth in a supportive and energising environment has seen her become a trusted partner.
“Brilliant. Mel is a pleasure to work with—knowledgeable, organised, efficient and helpful”
Want to empower your team to speak with more confidence & impact?
Contact Mel Sherwood today to explore a tailored programme for your organisation!