Strengthening communication to win pitches and inspire confidence
Ongoing professional development delivers individual and team success
Client: Lane Agency
Industry: Creative & Media Agency
Key result: Energised team is better equipped to deliver persuasive presentations
The Challenge: standing out in a competitive market
As a fast-growing creative and media agency, The Lane Agency thrives on ideas, collaboration and persuasive storytelling. However, the team recognised an opportunity to sharpen how those ideas were communicated, particularly in group presentations and high-stakes client pitches where first impressions matter most.
To maximise impact and stand out in a competitive market, the agency wanted to improve confidence, structure and audience engagement across their presentations.
“It was so lovely to see everyone coming out the session feeling like they had achieved something. You could see the energy!”
The Solution: practical and people-focused
After discovering Mel Sherwood’s work and speaking with her directly, Head of Content Jaimie Grosset knew Mel’s practical, people-focused approach would resonate with the team.
Mel designed and delivered a tailored presentation skills programme focused on the agency’s real-world challenges. The training combined small-group sessions, interactive exercises and personalised coaching, covering key areas such as grounding and presence, understanding audience needs, effective body language and structuring presentations with clarity and purpose.
The sessions were highly participative, giving team members space to practise, experiment and build confidence in a supportive environment.
The Results: inspiring transformation and optimism
The impact was immediate and energising. Team members made noticeable progress in their confidence and communication skills, feeling better equipped to deliver clear, engaging and persuasive presentations. Feedback described the training as “valuable”, “thought-provoking” and “inspiring”, with participants keen to apply their new skills straight away.
Beyond individual development, the programme strengthened team dynamics and collaboration, helping embed a culture of shared learning and continuous improvement across the agency.
Conclusion: professional development pays dividends
With clearer messaging, stronger presence and improved confidence, The Lane Agency feels better positioned to succeed in future pitches and client engagements. The experience also reinforced the value of ongoing professional development, with the agency recognising the importance of proactive management support and planning training into future budgets.
By investing in communication skills, The Lane Agency has strengthened its ability to connect, persuade and compete, ensuring great ideas are matched by equally compelling delivery.
“Mel is hugely credible, engaging and friendly”
Want to empower your team to speak with more confidence & impact?
Contact Mel Sherwood today to explore a tailored programme for your organisation!