Building Online Impact and Global Sales Confidence

Equipping international teams with tools to influence, inspire and build trust on screen and in person

Client: TCC Global

Industry: Loyalty marketing experts for the world’s top food retailers

Key result: With high-stakes deals on the line, Mel transformed how the salespeople could show up, speak up and sell across screens and around the world

The Challenge: New realities, high stakes

With the shift to virtual sales meetings triggered by COVID-19, TCC Global faced a challenge: their sales teams, used to in-person interactions, needed to build trust and communicate effectively online. Their high-value deals meant any lack of impact in meetings could be costly.

The teams lacked a consistent and compelling elevator pitch and not surprisingly, many overestimated their online performance!

Shift to virtual meetings post-COVID disrupted high-stakes sales processes
Sales teams needed help adapting to video calls and developing effective elevator pitches
Online presence and impact were inconsistent across global teams

“People assume they’re good online, however without the right training, the reality is often a whole different scenario”

— Gordon Cooper

The Solution: Bespoke, global and practical

After meeting Mel Sherwood in Edinburgh and comparing her with other training providers, TCC Global engaged Mel to create tailored communication programmes both in-person and online covering:

Clear elevator pitch development
Personal impact coaching
Enhanced online presence and communication skills

80+ participants across global teams based in the UK, France, Germany and Hong Kong are now better equipped to present themselves effectively

The Results: Sharper, stronger more confident teams

Clear ROI: Training was considered highly cost-effective without disrupting day-to-day operations
Cohesive messaging: Elevator pitch work led to sharper copy and stronger positioning
Global reach: Sessions adapted well for non-native speakers and diverse cultures
Lasting impact:
- Boosted confidence, clarity, and control in both online and in-person communication
- Consistently positive feedback from all levels of the organisation
- Increased awareness of the value of professional presence and effective listening

“Just a few hundred pounds per head for skills people use daily - it’s a no-brainer!”

Conclusion: Boosted sales Confidence with enhanced communication skills

TCC found Mel’s training to be cost-effective, motivational and truly impactful. Whether online or in person, the teams felt sharper, more confident and better prepared to represent their brand.

“The most engaging online session I’ve ever had”

“Relevant, inspiring, and practical”

“Mel was brilliant—expert, warm and credible”

“Now I have tools I use every day”

“An effective, good value and impressive experience that motivated our people to learn while having fun too. Our people now have a template to guide them in being more professional and able to communicate more clearly online and in person”